With her business rapidly growing, Courtney Kelly approached me to refresh the visual identity for her floral design company, Swell Botanics.

Courtney envisioned the name Swell Botanics as a reflection of the heart-swelling joy that comes with receiving flowers. Inspired by this sentiment, I created a comprehensive, modular design system that incorporated a pattern of leaf filled hearts, paired with a versatile palette of green hues that let her floral creations take center stage.