I'm Krista Engler, a seasoned art director & digital designer.
I'm Krista Engler, a seasoned art director & digital designer.
I’m passionate about uncovering the essence of a brand and transforming it into creative work that truly resonates with people. Whether I’m shaping a brand identity or refining the user flow of an online shopping experience, my focus is always on crafting designs that are as meaningful as they are beautiful.
Throughout my career, I’ve played a key role in streamlining workflows and establishing efficient processes. I thrive on collaboration, knowing the best work comes from blending strategy, creativity, and fresh ideas.
I call Charleston, SC home, where I live with my husband, Chris, and our corgi, Mack. In my spare time, I’m usually outdoors—hiking, gardening, or getting lost in a good book. I’m also a fiber artist, making quilts and garments in my free time.
By the way, say "hi" to your dog for me!
I'm Krista Engler, a seasoned art director & digital designer.
I’m passionate about uncovering the essence of a brand and transforming it into creative work that truly resonates with people. Whether I’m shaping a brand identity or refining the user flow of an online shopping experience, my focus is always on crafting designs that are as meaningful as they are beautiful.
Throughout my career, I’ve played a key role in streamlining workflows and establishing efficient processes. I thrive on collaboration, knowing the best work comes from blending strategy, creativity, and fresh ideas.
I call Charleston, SC home, where I live with my husband, Chris, and our corgi, Mack. In my spare time, I’m usually outdoors—hiking, gardening, or getting lost in a good book. I’m also a fiber artist, making quilts and garments in my free time.
By the way, say "hi" to your dog for me!
Good design isn’t just about what I create, but how I create it. These guiding principles lie at the heart of my design philosophy, shaping every aspect of my work.
Good design isn’t just about what I create, but how I create it. These guiding principles lie at the heart of my design philosophy, shaping every aspect of my work.
Good design isn’t just about what I create, but how I create it. These guiding principles lie at the heart of my design philosophy, shaping every aspect of my work.
👩💻 People first, always
👩💻 People first, always
Always start with empathy—taking time to consider real people, their needs, and how they move through the world. I put users first to create experiences that aren’t just beautiful, but intuitive, meaningful, and built to last.
Always start with empathy—taking time to consider real people, their needs, and how they move through the world. I put users first to create experiences that aren’t just beautiful, but intuitive, meaningful, and built to last.
Form 🤝 Function
Form 🤝 Function
Great design doesn’t ask you to choose between beauty, usability, and accessibility—you can have it all! I aim to create work that not only looks good, but functions effortlessly and is inclusive, because thoughtful design should work for everyone.
Great design doesn’t ask you to choose between beauty, usability, and accessibility—you can have it all! I aim to create work that not only looks good, but functions effortlessly and is inclusive, because thoughtful design should work for everyone.
Good vibes 😎 great results
Good vibes 😎 great results
Don’t just create beautiful designs—be someone enjoyable to collaborate with too. I strive to bring clear, respectful communication to every project and always aim to leave my team and clients excited about what's next.
Don’t just create beautiful designs—be someone enjoyable to collaborate with too. I strive to bring clear, respectful communication to every project and always aim to leave my team and clients excited about what's next.
Every detail matters 🔍
Every detail matters 🔍
Never overlook the details because they’re what turn good design into something memorable. It’s in those small moments that brands can truly connect, creating experiences that stick with people long after they’ve interacted with them.
Never overlook the details because they’re what turn good design into something memorable. It’s in those small moments that brands can truly connect, creating experiences that stick with people long after they’ve interacted with them.
I'm a versatile creative professional with experience across a range of projects—below are the types of work that inspire me most.
I'm a versatile creative professional with experience across a range of projects—below are the types of work that inspire me most.
I'm a versatile creative professional with experience across a range of projects—below are the types of work that inspire me most.
01.
01.
Branding
Branding
I collaborate with clients to craft a unique look and feel that complements their brand story—whether through a new logo and branding package or refining an existing mark to create something fresh yet familiar.
I collaborate with clients to craft a unique look and feel that complements their brand story—whether through a new logo and branding package or refining an existing mark to create something fresh yet familiar.
02.
02.
Web Design
Web Design
This is my bread and butter! I began my career as a hybrid web designer/developer, which has shaped my approach to web design and helps me communicate seamlessly with developers.
This is my bread and butter! I began my career as a hybrid web designer/developer, which has shaped my approach to web design and helps me communicate seamlessly with developers.
03.
03.
Accessible UX
Accessible UX
I believe digital experiences should be accessible to everyone, which is why I'm passionate about creating ADA-compliant designs that enhance messaging while remaining easy to use and navigate.
I believe digital experiences should be accessible to everyone, which is why I'm passionate about creating ADA-compliant designs that enhance messaging while remaining easy to use and navigate.
04.
04.
Mentoring
Mentoring
Throughout my career, I’ve been fortunate to mentor junior designers and interns, helping them sharpen their creative problem-solving skills and grow in their areas of interest.
Throughout my career, I’ve been fortunate to mentor junior designers and interns, helping them sharpen their creative problem-solving skills and grow in their areas of interest.
05.
05.
Marketing Support
Marketing Support
I create and direct effective visual assets for Meta, TikTok, LinkedIn, and Spotify. My experience includes designing both simple display ads and Meta’s immersive Instant Experience ads.
I create and direct effective visual assets for Meta, TikTok, LinkedIn, and Spotify. My experience includes designing both simple display ads and Meta’s immersive Instant Experience ads.
06.
06.
E-Commerce
E-Commerce
With several years of experience working exclusively on e-commerce websites, I've had the pleasure of creating online shopping experiences for brands like Draper James, Frances Valentine, Art of Tea, and RMS Beauty.
With several years of experience working exclusively on e-commerce websites, I've had the pleasure of creating online shopping experiences for brands like Draper James, Frances Valentine, Art of Tea, and RMS Beauty.
Let’s work together —
Let’s work together —
Let’s work together —
If you're interested in collaborating on a project or just want to say hello—I would love to hear from you.
© 2025 Krista Engler, All Rights Reserved
Let’s work together —
Let’s work together —
Let’s work together —
If you're interested in collaborating on a project or just want to say hello—I would love to hear from you.
© 2025 Krista Engler, All Rights Reserved
Let’s work together —
Let’s work together —
Let’s work together —
If you're interested in collaborating on a project or just want to say hello—I would love to hear from you.
© 2025 Krista Engler, All Rights Reserved