I was honored to lead the website design and offer creative support for marketing efforts for the opening of the International African American Museum in Charleston, SC. Collaborating closely with museum staff and board members, I built upon their existing brand guidelines to craft a visual identity that honored the gravity of the subject matter while celebrating heritage with a sense of joy.

As part of the grand opening celebrations, I designed a series of social media ads and billboards featuring museum-goer testimonials to drive awareness. I also created a folding z-card map and an informational booklet to enhance the visitor experience.