The City of White Sulphur Springs, West Virginia needed a logo and visual identity for their newly funded bike park and pump track. This concept was presented as a potential direction for the park’s branding.

Drawing inspiration from local mythology and cryptozoological legends, I designed a unique creature to serve as the park’s mascot. Its form was influenced by the typeface chosen for the logotype, creating a cohesive and distinctive identity. The design was paired with a bright, energetic color palette to reflect the park’s adventurous spirit and natural landscape.