I had the pleasure of shaping the shopping experience for Kate Spade’s next chapter in fashion, Frances Valentine. Working within the existing brand identity, I ensured a cohesive and consistent web presence, including designing complementary display ads to drive traffic to the site.

The design aesthetic was minimal yet intentional to keep the focus on the products. We crafted thoughtful vignettes to highlight key pieces, creating a shopping experience that felt lively and inviting.

While this was the first iteration of the Frances Valentine e-commerce experience, a variation of the design still lives on today.